Creation, Curation, Engagement, Deployment
Why Social Media Management Matters
Social media is the heartbeat of digital marketing, offering unparalleled opportunities to connect with your audience, build community, and drive meaningful engagement. Whether it's Facebook, Instagram, LinkedIn, Twitter, or emerging platforms, each offers a unique way to showcase your brand and interact with both loyal and potential customers. With WebsterBerry Marketing, you gain a partner who navigates these platforms with expertise, ensuring your social media efforts are strategic, cohesive, and impactful.
Objective: Gain a deep understanding of your brand, goals, and specific challenges.
Activity: A consultation to explore your brand’s identity, target demographics, social media objectives, and any current strategies or campaigns in place.
Objective: Develop a personalized and comprehensive social media strategy.
Activity: Creation of a detailed social media strategy that outlines targeted platforms, content themes, engagement tactics, and key performance indicators aligned with your business goals.
Objective: Plan and develop engaging and brand-aligned content.
Activity: Crafting a content calendar that includes post types, themes, and a schedule. Content development involves creating drafts of posts, graphics, and video content tailored to each platform.
Objective: Review, provide feedback, and approve all developed content.
Activity: You'll receive the prepared content for your review. This step allows you to request adjustments, ensuring the final content aligns perfectly with your brand's voice and goals.
Objective: Efficiently manage content posting and audience interaction.
Activity: Scheduled posting of approved content across selected social media platforms. Active monitoring and engagement with followers through comments, messages, and mentions.
Objective: Analyze performance, gather insights, and incorporate feedback.
Activity: Monthly performance reports detailing follower growth, engagement rates, and other relevant metrics. A feedback session to discuss results, insights, and any strategy adjustments.
Account Management for 2 platforms
8 custom posts per month
Basic hashtag research to increase reach.
Monthly Analytics Report
1 Strategy & Action Meeting/ month
Account Management for 4 platforms
16 custom posts per month
4 Short Form Videos per month (video production not included)
Enhanced hashtag and keyword research.
Bi-weekly engagement strategies (polls, contests, Q&As).
Bi-monthly Analytics Report.
2x Strategy & Action Meetings/ month
Response management to comments
Full account management for 5 platforms.
40+ custom posts per month.
Advanced hashtag, keyword research, and SEO optimization for social media.
Weekly engagement strategies including polls, contests, live sessions, and Q&As.
Weekly Analytics Report.
Weekly strategy and review consultations.
Full response management to comments, direct messages, and reviews.
1 Paid Advertising Campaign (ad spend & video creative not included).
Visual Content Calendar planning.
Influencer partnership outreach (2 per month).
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